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In less than a decade the Internet came and conquered the globe. Whereas up to now the developed world has benefited from new know-how for years before it eventually filtered through to the undeveloped world, the Internet has turned out to be a leveller. By being accessible to all it has introduced something new, or been responsible for changing the way in which certain things are done.

An example of something new would be E-bay, that has brought sellers and buyers together in a manner that was never possible to do before; an example of a revolutionised process would be in conducting questionnaires.

There are very few people who would ever argue against the benefits of a survey when they are used to determine the level of employee or customer satisfaction, gauge public opinion or provide market research.

However, historically the reason that surveys and questionnaires were used sparingly was that the effort required to create the survey in the first place was cumbersome, and the effort and cost needed to distribute the survey Wholesale Jerseys China , collate the results and then analyse the results were rarely insignificant.

For many, the results, irrespective of how helpful they proved, were often tinged with a ‘never again’ feeling having experienced the amount of effort that used to be required.

Then along came the Internet to revolutionise the whole process.


Though a word processor holds untold benefits over pen and paper for normal writing and correspondence, with regards to something particular like preparing and designing a survey it is to some degree as practical as using a slippery eel.

It can be accomplished, in a similar way as a hammer can be used with a screw, it’s far from ideal. Word-processors are good for correspondence Wholesale Jerseys , documentation and normal writing; spreadsheets are ideal for coping with numbers and online survey web sites are perfect for creating Online Survey Software surveys.

With a web-based survey web site surveys can be created, designed and easily modified using any browser by the use of quick and easy interfaces. All of the sophisticated formatting is taken care of as, unlike a word processor, the questionnaire software is aware of all there is to know about questionnaires.


The Internet is the most effective form of global communication known to man. Gone are the days of having to print hardcopy questionnaires, stuffing them into envelopes and mailing them, all time consuming and costly. With the net questionnaire once created they are good to go usually by sending the hyperlink to the questionnaire in an e mail or by establishing a hyperlink to the questionnaire on an internet site; processes that are both fast and virtually free.


Where as previously completed surveys and questionnaires needed to be posted back and then collated by transferring the information into a database either manually or by using some type of optical reader, online surveys and questionnaires update the database in real-time.

The Internet has revolutionised the whole process and in doing so has made something that was considered useful Wholesale Soccer Jerseys China , but costly and cumbersome, into a resource that’s so fast and easy that surveys and questionnaires can be used to deliver benefits to many other everyday areas.

With survey websites the limitations to conducting surveys and questionnaires have been torn down. Now they provide a cost effective and simple resource that is open to not only the small charity and local community group but also the biggest of the world’s multi-nationals.

No longer are geographical borders of any concern a questionnaire can now be published to the entire world as easily and for a similar cost as a local or internal group.

Easier to Test

In addition, surveys can now be easily tested from start to finish to ensure that not only is the survey simple for the respondents to complete but also that the information gathered is in the right format to provide the required intelligence.

Easier to Complete

No longer is it necessary to ask respondents to skip specific questions based on their previous responses, with on-line surveys and questionnaires you only need to ask respondents the questions that are relevant to them as based on their responses irrelevant questions can be skipped with the respondent automatically being directed to the next relevant question.

Partially Completed surveys and questionnaires

Previously if a respondent did not totally complete a questionnaire they would rarely bother posting the partially completed questionnaire back. With online surveys there is no such thing as the information is collated in real time so information from partially completed questionnaires can still be counted.

In short on-line survey websites have revolutionised the world of questionnaires.

In summary online questionnaires are fast, they are simple and they are cost effective.

Pierre Travis is a part-time professor in Survey Methodology at the University of California he’s also a Harvard graduate where he studied mathematics. He has carried out research and published many articles in international scientific journals on laboratory and field-experimental studies regarding questionnaire design for face-to-face surveys, telephone surveys and self-administered surveys. He has repeatedly lectured on comparative surveys and nonresponse and recently co-authored a book on nonresponse in the US Social Survey. His recent research pursuits include the harmonization of socio-demographic variables for national and cross-national compaGet The Top Diesel Genera.

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